# Crystal AI > Crystal AI is a hands-on, AI-native consultancy that designs and builds custom AI automations and software for growing businesses. We run our own operation on AI, shipping in weeks what traditional agencies take months to build. ## What we do We design and build custom AI automations and software tailored to your business. We are AI-native: we use AI to deliver faster, so projects ship in weeks, not months. Every engagement is outcome-driven, measured in hours saved, costs cut, and revenue gained. You talk directly to the person building your solution; there are no account managers or handoffs between you and the builder. ## Services - **AI Virtual Assistants** — AI agents that handle routine work, answer questions, and take tasks off your team's plate. - **Predictive Analytics** — Models that turn your data into forecasts you can act on. - **Workflow Automation** — End-to-end automation of manual, repetitive processes across your tools. - **Marketing Enablement** — AI-powered content, targeting, and campaign systems that scale your reach. - **Customer Support AI** — Always-on support that resolves issues fast and escalates the right ones. - **HR Optimization** — Automation for hiring, onboarding, and people operations. ## Who we are / team experience Crystal AI was founded by Nick Robertson (https://www.linkedin.com/in/nick-robertson-crystalai/). We are a selective, remote-first team across the US, with on-site engagements available. Every member can architect, build, and manage a project end to end. Our team brings prior experience from Bank of America, Coinbase, Intuitive Surgical, Belk, Bonitz, Saltus Technology, and Outlier. ## How we work - **AI-native delivery** — We run our own business on AI, so we ship in weeks what traditional agencies take months to build. - **Direct access to the builder** — You work with the person who designs and builds your solution, not a layer of intermediaries. - **Custom, not off-the-shelf** — Every automation and application is built for your specific workflows and goals. - **Outcome-driven** — We measure success in hours saved, costs cut, and revenue gained. - **Remote-first, on-site available** — We work with clients across the US. ## Contact - Email: nrobertson@crystal-ai.us - Phone: +1 (336) 772-2853 - Website: https://crystal-ai.us - Founder LinkedIn: https://www.linkedin.com/in/nick-robertson-crystalai/ ## Key pages - [Home](https://crystal-ai.us/) — Overview of Crystal AI, services, capabilities, and team experience. - [AI Virtual Assistants](https://crystal-ai.us/services/ai-virtual-assistants.html) — custom AI agents that handle inquiries, booking, and busywork 24/7. - [Predictive Analytics](https://crystal-ai.us/services/predictive-analytics.html) — custom models that forecast demand, churn, and revenue from your data. - [Workflow Automation](https://crystal-ai.us/services/workflow-automation.html) — connect your tools and run multi-step processes end to end. - [Marketing Enablement](https://crystal-ai.us/services/marketing-enablement.html) — AI content, segmentation, and testing so a small team scales. - [Customer Support AI](https://crystal-ai.us/services/customer-support-ai.html) — resolve common tickets instantly and route the rest with context. - [HR Optimization](https://crystal-ai.us/services/hr-optimization.html) — faster hiring, automated onboarding, and retention-risk analytics. - [Blog](https://crystal-ai.us/blog.html) — Articles on AI automation, custom software, and AI-native delivery. - [Blog post](https://crystal-ai.us/blog-post-1.html) — Featured article from the Crystal AI blog. - [Blog post](https://crystal-ai.us/blog-post-2.html) — Featured article from the Crystal AI blog. - [Blog post](https://crystal-ai.us/blog-post-3.html) — Featured article from the Crystal AI blog. - [Cost of AI automation](https://crystal-ai.us/blog-post-4.html) — What it actually costs to automate a task with AI, and how fixed-fee pricing works. - [Who should build your AI](https://crystal-ai.us/blog-post-5.html) — Agency vs. freelancer vs. in-house vs. an AI-native builder, compared. - [AI tool integrations](https://crystal-ai.us/blog-post-6.html) — How custom AI integrates with Salesforce, HubSpot, NetSuite, and your existing stack. ## Full reference - [Full LLM reference](https://crystal-ai.us/llms-full.txt) — comprehensive detail on every service, the engagement process, and FAQs.